Concept for Bluestem's review. Nothing here is final until you approve.

Prepared by JT Studio

Visit the website

Your brand, drawn from your own words.

A concept for Bluestem Project Solutions. Your logo, your brand kit and your website, built from the way you describe your work.

  1. 1View your logo
  2. 2Your brand kit
  3. 3Visit your website

View your logo

The DATUM mark takes its shape from the sentence at the top of your article: you step in where projects break down between design, vendors, installation and operations.

How it started

The DATUM mark began as a page of pen sketches in a notebook. The page opens with the brief, runs through the early ideas and ends on one circled direction. The mark below came from that circle.

A page from a ruled notebook covered in hand-drawn pen sketches. The top of the page has notes: Project Management, Conveyor, Milestones, Gantt, with arrows to the phrases Protecting the scope, Handoff and Bringing to the finish line. Below are two rows of small marks: boxes beside a diamond, an arrow and a timeline ending in a diamond, B and BS monograms in and beside diamonds, and stacked chevrons. A circled drawing at the bottom shows two offset square brackets around a diamond beside the word BLUESTEM.
  1. 1

    The brief. Project management, conveyor, milestones and a Gantt chart, written as notes.

  2. 2

    Early explorations. Bars, timelines, and B and BS monograms, most built around a diamond.

  3. 3

    The circled direction. Offset brackets protect the scope and close the handoffs. The diamond is the milestone at the finish line.

How the mark is built

Two offset L brackets frame one diamond. Both brackets have the same line weight. The diamond sits at the point where the two brackets meet in space. The wordmark letterforms are custom, drawn for Bluestem and not set in a font.

The Bluestem DATUM logo with construction overlays measured from the artworkM = bracket thicknessMMMM45°DD

What each part stands for

  • The diamond

    The milestone diamond from a Gantt chart. A milestone is a date the whole project agrees on.

  • The two brackets

    They frame the diamond and bridge the gaps between design, vendors, installation and operations.

  • The name Datum

    A datum is the fixed reference point that everything else is measured from.

One mark for your promise: every vendor measured against the same plan.

Color, with a job for each

Seven colors. Each one has a name and a role.

  • Datum Navy

    #132C49

    Text, headings, dark bands, the lower bracket

  • Datum Blue

    #1B62A3

    Buttons, links, the upper bracket

  • Milestone Green

    #3F923C

    Graphics only: the diamond and progress marks

  • Field Green

    #2B6B2D

    Status text and small icons

  • Survey White

    #F4F7FA

    Page background

  • Slate

    #4A5B70

    Secondary text and captions

  • Sky

    #9CC4EC

    Links and accents on navy

Milestone Green stays on graphics, never on text. Milestone Green does not pass contrast for body copy.

Type: IBM Plex Sans

IBM Plex Sans for headings, body and tables. The face is plain and readable, and the face sits beside the squared logo without copying the logo. Figures line up in schedules and dates.

Control over scope. Control over execution. Control over results.

Sample schedule set in tabular numerals
PhaseStartFinishDays
Scope and design review03 Mar28 Mar25
Vendor alignment31 Mar18 Apr18
Drawings and schedule21 Apr23 May32
Installation and field coordination26 May29 Aug95
Commissioning and startup01 Sep26 Sep25
Go-live and handover29 Sep17 Oct18

Sample figures, set in tabular numerals.

The wordmark is not part of this font. The wordmark stays as drawn.

Four ways to use the logo

  • The Bluestem logo in full color on white

    Full color

    For light pages and documents.

    bluestem-datum-horizontal-color.svg

  • The Bluestem logo reversed to white with a green diamond, on navy

    Reversed, green diamond

    For navy bands, with the diamond kept green.

    bluestem-datum-horizontal-reversed-green.svg

  • The Bluestem logo in one color, navy, on a light tint

    One color, navy

    For stamps, forms and single-color print.

    bluestem-datum-horizontal-onecolor-navy.svg

  • The Bluestem icon in full color on white

    Icon

    For favicons, profile photos and small spaces.

    bluestem-datum-icon-color.svg

The logo in motion

A short branded motion graphic: the brackets draw in and the diamond lands.

Your brand kit

The same mark on six items your team and your clients would hold. These are concept mockups for review, not produced items.

Business card

Navy front with a Gantt hairline that ends in a milestone diamond, and a green painted edge. The back carries your name and site.

Hard hat decal

The full-color logo as a decal on the front of a white hard hat.

Notebooks

A navy notebook with a white foil logo and a green diamond, and an off-white notebook with the full-color logo.

Embroidered quarter-zip

A small white embroidered logo with a green diamond on the left chest.

Stationery set

Letterhead, envelope and card laid out together, each with the same hairline and diamond.

Insulated tumbler

Navy tumbler with the one-color logo.

Visit your website

The site is already live for you to click through

The preview site uses the words from your own article, in your order. You can scroll the home page and open all ten inner pages.

  • Eleven pages, one for each service and each audience
  • Your article's headings and wording as the page copy
  • Your logo, colors and type from step 1
  • A contact form that sends you each request and sends the visitor a copy of what they sent
  • Photos marked as examples until you send your own
  • Pages written so owners, operators and integrators find the firm when they search for your services
Open the preview site

Nothing on the preview is final. Send your notes to JT Studio.

The home page of the preview site: a project manager and an operations lead review a tablet on a warehouse floor, under the headline A project manager on your side of the table.